Training Desirability Testing

March 30th

2026

14.00 - 15:20

Central European Time

ONLINE

About this event

Learn how desirability testing validates ideas, aligns innovation with user expectations and strengthens product-market fit through practical methods.

 

This training is part of of the Innovation Booster Fashion & Lifestyle Program.

Agenda

14.00 - 14.10
Introduction
Daniele Panato_profile

Daniele Panato

Community Development & IB Director Dagorà
14:10 - 14:40
Testing the Desirability of Your Ideas | How to validate early-stage ideas with AI, online tools, and community-driven insights
Elena Marchiori

Elena Marchiori

Research and Innovation Lead & Lecturer City of Lugano (Lugano Living Lab) & USI
1730112405845

Janine Videva

Experience Designer & Certified Innovation Manager Learning & Public Life
14:40 - 15:00
Digital Methods for Testing Market Desirability - (TBC)
Loreno_Fanetti

Lorenzo Fanetti

CCO Unguess
15:00 - 15:20
Testing Desirability with Future Clients: The Gen Z Lab x VANS
Giacomo Monti

Giacomo Monti

Senior Manager eCommerce Customer Experience & Merchandising VANS

Dagorà Community Day

Monza, MB

June 25

2024

4:00pm - 8:00pm

Central European Time

Monza, MB

Via Italia 23

About this event

Join us for the latest Dagorà Community Day, bringing together brands, investors, start-ups and service providers to network and grow in the lifestyle sector.

Agenda

About Dagorà

Business spaces for scalable innovation with people at the center. We bring together brands, tech companies, investors and start-ups for a stronger, more innovative LifestyleTech ecosystem.

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