Dagorà Half-Day event - March 14th
PetCare Innovation & Digital Transformation
AGENDA
14:00 - 14:10
Dagorà Roadmap & Members presentation
14:10 - 14:15
Welcome speech
Pietro Poretti
Director of Economic Development Division
City of Lugano
Gabriele Amadò
Head Corporate Institutional Clients Market Area Ticino 2
UBS
14:15 - 14:45
Nestlé Purina: Our journey from Petfood to Petcare
Fabien Desiage
Head of Business & Ecosystem Development Nestlé Purina Europe
Nestlé Purina
14:45 - 15:05
Innovating the PetCare Landscape: Retail Media Strategies
15:05 - 15:20
Direct-To-Consumer: a shared digital & operational platform for Mars Petcare brands transformation
Mario Macchia
DTC Digital Transformation Director
Mars
15:20 - 15:35
Seizing the opportunity of the infinite shelve in petcare
Karina Stump
Leader Category Management Supermarket
Digitec Galaxus AG
15:35 - 16:00
Coffee break
16:00 - 16:15
The Pet market: an Italian perspective
16:15 - 16:30
The Bond Beyond the Brand: How building a community can impact your ROI
16:30 - 16:40
Tailor made Projects: from United Pets to Dagorà
Daniela Morelli
Corporate Sales Manager
Tucano Srl
16:40 - 16:55
Unleashing Opportunity: Investing in Pet Healthcare
Marcello Nesta
Investment Manager - Former Chairman Happy Friends
Continental Investment Partners
16:55 - 17:05
Q&A
17:05 - 18:00
Networking aperitif
Dagorà's mascottes
March 14th, 2024
14:00 - 18:00
Dagorà Lifestyle Innovation Hub
Via Pietro Peri 21B,
6900 Lugano, Switzerland