Dagorà Half-Day event - March 14th
PetCare Innovation & Digital Transformation
AGENDA
14:00 - 14:10
Dagorà Roadmap & Members presentation
14:10 - 14:15
Welcome speech
![Pietro-Poretti-ok](https://events.dagora.ch/hs-fs/hubfs/Pietro-Poretti-ok.gif?width=512&height=512&name=Pietro-Poretti-ok.gif)
Pietro Poretti
Director of Economic Development Division
City of Lugano
![Citta-di-Lugano1-1](https://events.dagora.ch/hs-fs/hubfs/COMMUNITY%20DAYS/Citta-di-Lugano1-1.png?width=709&height=337&name=Citta-di-Lugano1-1.png)
![1606737930490](https://events.dagora.ch/hs-fs/hubfs/1606737930490.jpg?width=400&height=400&name=1606737930490.jpg)
Gabriele Amadò
Head Corporate Institutional Clients Market Area Ticino 2
UBS
![ubs_bold_4c](https://events.dagora.ch/hs-fs/hubfs/COMMUNITY%20DAYS/ubs_bold_4c.png?width=1245&height=440&name=ubs_bold_4c.png)
14:15 - 14:45
Nestlé Purina: Our journey from Petfood to Petcare
![Fabien Desiage](https://events.dagora.ch/hs-fs/hubfs/Fabien%20Desiage.jpeg?width=337&height=337&name=Fabien%20Desiage.jpeg)
Fabien Desiage
Head of Business & Ecosystem Development Nestlé Purina Europe
Nestlé Purina
![Purina_RGB](https://events.dagora.ch/hs-fs/hubfs/Purina_RGB.png?width=1504&height=332&name=Purina_RGB.png)
14:45 - 15:05
Innovating the PetCare Landscape: Retail Media Strategies
15:05 - 15:20
Direct-To-Consumer: a shared digital & operational platform for Mars Petcare brands transformation
![Mario-Linkedin](https://events.dagora.ch/hs-fs/hubfs/Mario-Linkedin.jpg?width=2362&height=3544&name=Mario-Linkedin.jpg)
Mario Macchia
DTC Digital Transformation Director
Mars
![media_resources_-_mars_petcare_lockup_rgb](https://events.dagora.ch/hs-fs/hubfs/media_resources_-_mars_petcare_lockup_rgb.png?width=568&height=320&name=media_resources_-_mars_petcare_lockup_rgb.png)
15:20 - 15:35
Seizing the opportunity of the infinite shelve in petcare
![Karina Stump](https://events.dagora.ch/hs-fs/hubfs/Karina%20Stump.jpg?width=769&height=769&name=Karina%20Stump.jpg)
Karina Stump
Leader Category Management Supermarket
Digitec Galaxus AG
![cmt-partner-digitec-galaxus-beitrago](https://events.dagora.ch/hs-fs/hubfs/cmt-partner-digitec-galaxus-beitrago.png?width=1920&height=703&name=cmt-partner-digitec-galaxus-beitrago.png)
15:35 - 16:00
Coffee break
16:00 - 16:15
The Pet market: an Italian perspective
16:15 - 16:30
The Bond Beyond the Brand: How building a community can impact your ROI
16:30 - 16:40
Tailor made Projects: from United Pets to Dagorà
![3464c9ed-62ac-47b5-a7e7-a5c343d6e56d-contact_photo-IMG_20210822_165515](https://events.dagora.ch/hs-fs/hubfs/3464c9ed-62ac-47b5-a7e7-a5c343d6e56d-contact_photo-IMG_20210822_165515.jpg?width=2448&height=3264&name=3464c9ed-62ac-47b5-a7e7-a5c343d6e56d-contact_photo-IMG_20210822_165515.jpg)
Daniela Morelli
Corporate Sales Manager
Tucano Srl
![tucano-logo](https://events.dagora.ch/hs-fs/hubfs/tucano-logo.png?width=1379&height=706&name=tucano-logo.png)
16:40 - 16:55
Unleashing Opportunity: Investing in Pet Healthcare
![Marcello Nesta](https://events.dagora.ch/hs-fs/hubfs/COMMUNITY%20DAYS/Marcello%20Nesta.jpg?width=1051&height=1269&name=Marcello%20Nesta.jpg)
Marcello Nesta
Investment Manager - Former Chairman Happy Friends
Continental Investment Partners
![CIP-HF](https://events.dagora.ch/hs-fs/hubfs/CIP-HF.png?width=1052&height=311&name=CIP-HF.png)
16:55 - 17:05
Q&A
17:05 - 18:00
Networking aperitif
Dagorà's mascottes
![Kenzo Kenzo](https://events.dagora.ch/hs-fs/hubfs/PETS/Kenzo.jpeg?width=150&height=150&name=Kenzo.jpeg)
![Zeus Zeus](https://events.dagora.ch/hs-fs/hubfs/PETS/Zeus.jpeg?width=150&height=150&name=Zeus.jpeg)
![Pantoufle Pantoufle](https://events.dagora.ch/hs-fs/hubfs/PETS/Pantoufle.jpeg?width=150&height=150&name=Pantoufle.jpeg)
![Meti Meti](https://events.dagora.ch/hs-fs/hubfs/PETS/Meti.jpg?width=150&height=150&name=Meti.jpg)
![Kenzo Jr Kenzo Jr](https://events.dagora.ch/hs-fs/hubfs/Kenzo%20Jr.jpg?width=150&height=150&name=Kenzo%20Jr.jpg)
March 14th, 2024
14:00 - 18:00
Dagorà Lifestyle Innovation Hub
Via Pietro Peri 21B,
6900 Lugano, Switzerland
Photo gallery
Thank you for coming!
This event is fully booked
SPONSORS
![ubs_bold_4c ubs_bold_4c](https://events.dagora.ch/hs-fs/hubfs/COMMUNITY%20DAYS/ubs_bold_4c.png?width=250&height=88&name=ubs_bold_4c.png)
![Logo Witailer Azzurro-1 Logo Witailer Azzurro-1](https://events.dagora.ch/hs-fs/hubfs/Logo%20Witailer%20Azzurro-1.png?width=300&height=98&name=Logo%20Witailer%20Azzurro-1.png)