---
title: "Community Day \"Fashion\" at Hugo Boss"
image: https://events.dagora.ch/hubfs/DAGORA-approved-event-photos/sub06.jpg
---

[![](https://events.dagora.ch/hubfs/logo-light.webp)](https://dagora.ch/) [info@dagora.ch](mailto:info@dagora.ch) [+41(0)91291 31 30](tel:+41(0)912913130)

# Community Day

### Fashion at Hugo Boss

### Hosted by

![](https://events.dagora.ch/hubfs/Hugo-Boss-Logo.png)

![](https://events.dagora.ch/hubfs/DAGORA-approved-event-photos/sub06.jpg)

#### March 5th

#### 2026

#### 17:00 - 20:30

#### Central European Time

#### Coldrerio

#### Via Sant' Apollonia 32, 6877 Coldrerio

## Supported by

[![Fashion & Lifestyle_logo+stamp-2](https://events.dagora.ch/hubfs/Fashion%20%26%20Lifestyle_logo+stamp-2.png)](https://ibfashionandlifestyle.ch/)

[![Competitoor colori-payoff](https://events.dagora.ch/hubfs/Competitoor%20colori-payoff.png)](https://competitoor.com/)

[![HeyLight Logo Brand Line Positive Version](https://events.dagora.ch/hubfs/HeyLight%20Logo%20Brand%20Line%20Positive%20Version.png)](https://heylight.com/it/it/heylight-app?mediacode=4031&utm_source=GOOGLEBRAND_BR&utm_medium=SEARCH&utm_campaign=HEYLIGHTB2C&utm_term=BrandExact&gad_source=1&gad_campaignid=23289377968&gbraid=0AAAABB9duqD9w3N8GJtejjPUp8w4i2hjd&gclid=Cj0KCQiAnJHMBhDAARIsABr7b849bktyC95T-x0S3WpPXRzAAyQdV-rYyWt9jofE1UMA7vdkyvhQkdwaApNDEALw_wcB)

## About this event

Step inside Hugo Boss for an exclusive visit and connect with professionals shaping the future of fashion and brand innovation.

 

## Agenda

17:00 - 17:30 

Welcome & Check-in

17:30 - 17:45 

Dagorà Speech

![CARLO - quadrato](https://events.dagora.ch/hubfs/DAGOR%C3%80/01_MARKETING/2025/99_DAGOR%C3%80%20CORPORATE/CARLO%20-%20quadrato.png)

![Dagorà Lifestyle Innovation Hub](https://events.dagora.ch/hubfs/Dagor%C3%A0_LIH_POPPINS-01.png)

### Carlo Terreni

##### President Dagorà Lifestyle Innovation Hub

17:45 - 18:10 

HUGO BOSS TICINO: an innovation journey

![cicognani](https://events.dagora.ch/hubfs/cicognani.jpg)

![HUGO BOSS](https://events.dagora.ch/hubfs/DAGOR%C3%80/01_MARKETING/2026/Community%20Days/CD_Fashion_HugoBoss/Logo%20Hugo%20Boss.png)

### Francesco Cicognani

##### Senior Vice President Product Development & Operations HUGO BOSS

![pulzato](https://events.dagora.ch/hubfs/pulzato.jpeg)

![Hugo Boss](https://events.dagora.ch/hubfs/DAGOR%C3%80/01_MARKETING/2026/Community%20Days/CD_Fashion_HugoBoss/Logo%20Hugo%20Boss.png)

### Simone Pulzato

##### BUSINESS STRATEGY PRINCIPAL Hugo Boss

18:10 - 18:25 

The new wave of Luxury Research: Value for money - Value as conversion driver

![Screenshot 2026-03-03 164618-4](https://events.dagora.ch/hubfs/Screenshot%202026-03-03%20164618-4.jpg)

![HeyLight - Compass Banca S.p.A. - Gruppo Mediobanca](https://events.dagora.ch/hubfs/e4e35961-4511-40d3-8a89-0e2a5da7df9c.png)

### Martina Ricci

##### Director of Strategic Partnerships Retail, Telco & Fashion HeyLight - Compass Banca S.p.A. - Gruppo Mediobanca

18:25 - 18:40 

Price, Market and Competition Monitoring: the key lever to win in the fashion digital ecosystem. Hugo Boss Case Study

![f6e33206-2948-47d9-9f92-3dff08d5fa51](https://events.dagora.ch/hubfs/f6e33206-2948-47d9-9f92-3dff08d5fa51.jpg)

![Competitoor](https://events.dagora.ch/hubfs/Competitoor%20colori-payoff.png)

### Francesca Bucci

##### International Business Developer Competitoor

18:40 - 18:50 

Welcome Dagorà Community Members

![Alessandra Baratelli](https://events.dagora.ch/hubfs/DAGOR%C3%80/01_MARKETING/OLD_STUFF/Alessandra%20Baratelli.png)

![Dagorà SA](https://events.dagora.ch/hubfs/Dagor%C3%A0_LIH_POPPINS-01.png)

### Alessandra Baratelli

##### Community Engagement Manager Dagorà SA

![Luca Tonello Headshot](https://events.dagora.ch/hubfs/Luca%20Tonello%20Headshot.jpeg)

![Hekanize](https://events.dagora.ch/hubfs/fa1b4865-aa86-409e-ac00-727b2a0123b3-logo_file-Hekanize-color.jpeg)

### Luca Tonello

##### CEO Hekanize

![Elena Winkler](https://events.dagora.ch/hubfs/Elena%20Winkler.jpg)

![TESTEX AG](https://events.dagora.ch/hubfs/TESTEX_Logo_RGB.jpg)

### Elena Winkler

##### Market Development Manager TESTEX AG

18:55 - 20:30 

Networking aperitif

# Dagorà Community Day

### Monza, MB

![](https://events.dagora.ch/hubfs/social-suggested-images/LID2023_NETWORKING_AMBIENT-0293%20(1).jpg)

#### June 25

#### 2024

#### 4:00pm - 8:00pm

#### Central European Time

#### Monza, MB

#### Via Italia 23

#### By invitation only

## Supported by

[![LOGO NETCOMM POSITIVO](https://events.dagora.ch/hubfs/LOGHI%20PARTNERS/LOGO%20NETCOMM%20POSITIVO.jpg)](https://netcommsuisse.ch?hsLang=en)

[![Accenture logo 2](https://events.dagora.ch/hubfs/LOGHI%20PARTNERS/MEMBERS/Accenture%20logo%202.png)](https://accenture.com)

[![cloudinary_logo_blue_0720_eps](https://events.dagora.ch/hubfs/LOGHI%20PARTNERS/MEMBERS/cloudinary_logo_blue_0720_eps.png)](https://cloudinary.ch)

## About this event

Join us for the latest Dagorà Community Day, bringing together brands, investors, start-ups and service providers to network and grow in the lifestyle sector.

## Agenda

## About Dagorà

Business spaces for scalable innovation with people at the center. We bring together brands, tech companies, investors and start-ups for a stronger, more innovative LifestyleTech ecosystem.

[Discover Dagorà](https://dagora.ch) [Join Dagorà](https://community.dagora.ch/join-us?hsLang=en)

## Photo gallery

#### Thank you for coming!

 View all photos

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